What am I doing wrong in polishing my shoes?

If your kicks look dull after polish, you’re prob messing up in one of these ways:

Too much polish. You cake it on, it clogs the pores. Thin layers, always.

Dirty base. Polishing over dust = sealing the dirt in. Wipe first, polish after.

Wrong brush/cloth. Use horsehair brush or soft cloth. Old socks ain’t it.

Skipping buffing. Polish needs friction to shine. Brush till you see that glow.

PU/faux leather. Bro, no polish will save plastic. It just smears.

Better gget back to polishing again my guy

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